Buyer Personas vs. Target Audiences—What’s the Difference?
Do you know the difference between target audiences and buyer personas? If you aren’t a marketing expert, you may not be familiar with these terms and what exactly they mean. However, both are crucial tools to deploy in planning your business’s marketing strategy. Target audiences and buyer personas are tools used in market segmentation. First, a target audience brings together common demographic traits like age, gender, income level, and geographic location, to offer a broad summary of the people you’re marketing to. Buyer personas then offer detailed snapshots of distinct types of individuals you encounter, providing deep analysis of their behavior so you can better isolate and target your best customers.